Innovative Hotel Robots Service (Spanish Edition)

The rapid expansion of the local hotel industry, seeking innovative new sources of competitive advantage, has been driven by the growth of tourism. A comprehensive business strategy to support sustainable competitive advantage is formulated through a range of knowledge domains, including marketing, operational processes, supply chain, finance, human resources, and information technology.

The paper begins by describing innovative robot services in the hospitality sector and the evolution of hospitality service robots. It then outlines the mixed-methods approach used in this study, which includes an expert panel and semi-structured interviews using a qualitative method, as well as a ranking survey using a quantitative method. The results are analyzed using the SMART SWOT technique.

Few studies have investigated robotic services for hotels using the six-dimensional service innovation model. This model helps identify six factors and suggests that this new service concept can position hotels to better compete through the use of IT and relational marketing strategies.

The six-dimensional service innovation model encompasses the following elements: 1. Service concept: Robotic services in the hotel industry, providing enhanced customer experiences and operational efficiency. 2. Client interface: Seamless integration of robotic technologies into the hotel's service delivery, improving customer interactions. 3. Service delivery system: Optimizing the operational processes and workflows to leverage the capabilities of service robots. 4. Technological options: Deploying advanced technologies, such as artificial intelligence, machine learning, and robotics, to enhance service delivery. 5. Service productivity: Improving service productivity and operational efficiency through the use of service robots. 6. Organizational infrastructure: Aligning the hotel's organizational structure, culture, and processes to support the implementation and integration of robotic technologies.

The study's findings suggest that the adoption of service robots in the hotel industry can provide a range of benefits, including improved customer experiences, enhanced operational efficiency, and the potential for new revenue streams. However, the successful implementation of service robots requires a holistic approach that addresses the technological, organizational, and customer-related aspects of the service innovation process.

The paper concludes by highlighting the need for further research to explore the long-term implications of service robots in the hotel industry, as well as the potential challenges and barriers to their successful adoption. Understanding the multifaceted nature of service innovation in the hospitality sector is crucial for hotel managers and industry stakeholders to leverage emerging technologies and maintain a competitive edge in the dynamic tourism market.

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