Innovative Hospitality Robotics Service (German Edition)

The rapid growth of tourism has led to a swift expansion of the local hotel industry, which is in search of innovative new sources of competitive advantage. A comprehensive business strategy to support competitive advantage is sustainable and encompasses a range of knowledge areas, including marketing, operations, supply chain, finance, human resources, and information technology.

The paper begins by describing innovative robotic services in the hospitality industry and the development of service robots in the hospitality industry. It then outlines the mixed-methods approach used in this study, which includes an expert panel and semi-structured interviews with a qualitative method, as well as a ranking survey with a quantitative method. The results are analyzed using the SMART-SWOT ranking technique.

Few studies have examined the robotic service for hotels based on the six-dimensional model of service innovations. This model helps to identify six factors and suggests that this new service concept can enable hotels to better compete through the use of IT and relationship marketing strategies.

The study aims to explore the potential of service robots in the hotel industry and to identify the key factors that contribute to their successful implementation. It focuses on the development of service robots and their impact on hotel operations, customer experience, and competitive advantage.

The findings of the study indicate that service robots can offer a range of benefits to hotels, including improved efficiency, enhanced customer experience, and increased competitiveness. The six-dimensional model of service innovations provides a useful framework for understanding the various factors that contribute to the successful implementation of service robots in the hotel industry.

The paper also discusses the implications of the study for hotel managers and industry practitioners, highlighting the importance of developing a comprehensive business strategy that leverages the capabilities of service robots to enhance the overall competitiveness of the hotel industry. The study emphasizes the need for a multidisciplinary approach that integrates various knowledge areas, such as marketing, operations, and information technology, to support the implementation of service robots in the hotel industry.

Overall, the paper offers valuable insights into the potential of service robots in the hotel industry and provides a framework for understanding the key factors that contribute to their successful implementation. The findings of the study have important implications for the hospitality industry, as hotels seek to enhance their competitiveness and adapt to the changing demands of the market.

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